X’s, O’s and $’s: Portland tech start-up links consumers, advertisers (Forecaster Jan 15, 2013)
“The goal is to create a mutually enjoyable experience between the player and a local company,” he said. He contrasts this approach, which he calls “decision marketing,” with intrusive forms of digital marketing such as pop-up ads.
Portland venture aims to change advertising paradigm (MaineBiz Feb 20, 2012)
“We’re allowing the merchant to give something to the player — it’s almost a way of thanking a consumer for choosing that store or paying attention to that restaurant,” he says. “And it’s a way to highlight what that merchant really believes is emblematic of their brand.”
Digital marketing firm nets $400,000 in seed money (MaineBiz Feb 2, 2012)
“We are excited to be backing a Maine entrepreneurial team that has both the experience working in major technology markets, and a scalable business concept you’d expect out of a place like Cambridge or New York — but they’re building the company in Portland,”– Sandra Stone, chair of Maine Angels
Zylo Media Raises $400,000 To Bring Promotional Gaming to Cambridge (BostInno Jan 30, 2012)
“BoodleUP aims to turn the engagement of online games into value for marketers by promoting products and ultimately offering them as prizes.”