PORTLAND — A start-up technology company that includes School Board Chairwoman Kate Snyder has updated a classic pencil-and-paper game to market businesses to tech-savvy consumers. Portland technology start-up Zylo Media is led by co-founder Bob Bruce, left, Portland School Board Chairwoman Kate Snyder and her husband, Colin Snyder. Snyder, her husband Colin, and their Kenwood [...]

CAMBRIDGE, Mass., June 19, 2012 – Zylo Media® announces the official launch of BoodleUP® – the decision marketing platform where promotional offers meet casual games to create extremely high levels of consumer engagement. The company recently raised $400,000 in seed funding and successfully beta-tested BoodleUP in Portland, Maine. Today, Zylo Media releases its web-based and [...]

We’re pleased to announce that Zylo Media has closed on a $400,000 seed financing round.  This funding, which was led by members of the Maine Angels, and included individuals from Silicon Valley and Florida, will be used to launch BoodleUP in Cambridge, Massachusetts on a commercial basis. We appreciate the support these investors have shown [...]

With BoodleUP, we are introducing our patent-pending game reward mechanics technology to the world.  There is no other way to leverage advertiser promotional offers many times over and at the same time drive engaged consideration of those offers by consumers.  With BoodleUP, our registered players think about all of the offers they are  presented with, and they [...]