About Us

Zylo Media was founded by Bob Bruce, Kate Snyder and Colin Snyder, entrepreneurs who believe businesses small and large should have a way to engage with their customers that is fun, cool and that really works for everyone involved. BoodleUP is the initial application of our patent-pending game reward mechanics technology.




Robert Bruce — CEO

Bob is unrelenting, some might say obsessed, when it comes to understanding business and consumer psychology with an eye to marketing, which we all know is the engine behind business growth.  As a serial entrepreneur, Bob has been closely involved with successes ranging from an innovative colorectal cancer screening technology to the most profitable stand alone casino in the world.  Bob has an MBA from Yale and a BA in East Asian Studies from Princeton.  He speaks fluent Mandarin, but never just to show off.

Kate Snyder — Director of Sales & Marketing

Kate’s diverse experiences have always had a common theme – by making a personal connection with people, help them achieve their goals. How many people do you know whose work experiences yielded close relationships with fashion designers, doctors, corrections officers, small business owners, politicians, school administrators, social media gurus and entrepreneurs?

Colin Snyder — CTO

Colin is that rare animal who is both a rockstar coder and a great manager.  He has built and led a development team that created and maintained an enterprise reporting product used by many of the largest financial institutions on the planet, but he also codes a mean iPhone App (and used to be a robot geek long before robots were cool).  Colin has a BSE in Electrical Engineering from Cornell.